While I am going to most likely purchase this eye shadow because I love all of the colors, I have to snicker at the anti-aging declarations. It’s eye-shadow people…
What it does:
These mineral-based eyeshadows provide a sheer wash of gorgeous, natural color. The long-wearing formula is free of fragrances and artificial dyes and contains both a Youthful Synergy Complex and a Balkan Botanical Infusion. The Youthful Synergy Complex has Brown Algae, Diamond Core Powder, and powerful antioxidants that lift, hydrate, and revitalize the appearance of skin. The Balkan Botanical Infusion soothes, softens, and hydrates the skin.
http://www.sephora.com/browse/product.jhtml?categoryId=A17&id=P254224
I think every single facial product sold nowadays has to promise to reduce spots, or wrinkles, or just a general reversal of aging. And while I can see people falling for those claims and promises with night/day creams and potions (and my people I mean me, myself and I), I can’t imagine anyone actually believing make-up (especially eyeshadow!?) will deliver this. It might cover up aging to a limited degree but otherwise I think it’s rather silly to make or believe this claim (unless you can walk around photoshopped – now THAT would be the invention!!)
But any make-up you spend money on and wear should make you feel pretty. And I think that when you feel that you look good, you emanate that so then you do look good. So maybe if you believe you look a little younger, you walk around with a smile and then you do look younger. So it IS magic-fairy dust!
But hey – they are great colors so I will still buy no matter what… :)