A tip: If you have distribution deals with Costco and Safeway (or other large grocery chains) you know we can access your product at a discounted price. You’ve given up exclusivity for mass appeal and sales.
So then do not send me OHMYGOD CAN I BELIEVE THE DEAL emails that discount your wines by a few measly percent (at best, some have no discount) plus charge me shipping when I can just pick it up literally for 30-50% less than your full price at Costco or Safeway. It’s actually insulting. Offer me free shipping, or buy 5 and get 6th free or **something**. Without naming names since I like these places and don’t want to diss them, but if I can buy something from you for $22 plus shipping or I can pick it now up at SFY for $15, which do you think will happen? Hmmm…let me think….
I’m sure I am not the only person deluged with Black Friday, Extended Black Weekend, Cyber Monday and Cyber week e-mails. But come on man. I think 100 emails every morning followed by repeated ones through the day – sometimes 3 or 4 from the same store/site is RIDICULOUS. And honestly I just delete them all and don’t even look. It’s too much. Good grief Charlie Brown. I had to turn off the volume on my laptop because of the constant alert dinging from new email coming in.
The only 1 that caught my eye had a picture of Chewbacca slippers (Hammacher). So naturally, I saved that one. But still haven’t clicked on it.
And do NOT get me started on the snail mail catalog situation which I think keeps USPS afloat (well…afloat in USPS terms anyway…)
I love Christmas. LOVE LOVE LOVE it. I am also a huge capitalist who loves to shop. And loves to give gifts! But the marketing departments really need to think about their campaigns and not not just think the solution is MOAR EMAIL MOAR CATALOGS MOAR JUNK.
Sigh…I know…not likely.
